July 29, 2003
WHAT NEXT?
Uber-transgressive artist Madonna--who's made her entire career
on busting the chops of anything that could be remotely considered
prosaic--is going to be the new pitchwoman for The Gap. What to make
of this? The Gap has been deemed lame for so long, that not even
hyper-produced musical commercials set to then-cool Fat Boy Slim could
revive its reputation several years ago. I actually have no problem
with the chain, other than I wish they'd bring back their pocket tees--
I still wear a number I've owned for near 15 years--but Madonna? Even
David Spade took his hacks at The Gap more than a decade ago on SNL.
This is either the zenith or the nadir of irony. Was the Material Girl
the producer of Swept Away and now tapped? Will gay men and fag
hags start dumping Prada in favor of neutral-colored basics and kicky
spaghetti-strapped tops? Question: how many weeks until Madonna dumps
Guy Ritchie and starts showing up in People magazine with Topher
Grace?
Posted by Lexiphane at July 29, 2003 2:27 PM
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